A SaaS platform revolutionizing how FFL dealers manage their online presence and inventory systems.
gsFiresite is a SaaS platform that is a continuation of a previous bespoke software I built for TN Arms.
That software was my first enterprise level software I had written and frankly it scared me to death. Our old
E-commerce platform was reliable but was not optimized for the firearms ecommerce market. Monthly fees were manageable
when we were only selling 10-20k a month. But as our sales grew, so did our monthly fees. Topping out over $3000 a month in royalties.
I knew we needed something more efficient and scalable that would lighten the work-load on our staff of 8 employees. I
was wanting a system where I could have complete control of the customer journey from start to finish.
The original system was a born from necessity over a 5 month period in 2023. Our old systems and processes had become so
resource intensive that we were in danger of losing the business due to our own administrative overhead. Processes that worked
when we were new were now about to sink us.
The new system was bearely out of Alpha testing when we lanuched it to the public. The results were as expected, a complete
mess. Thankfully we were able to work out the kinks within a few days. I ended up losing 2 employees due to the stress of the
change as they were not able to adapt to the new system.
The new system was better than I could have hoped for. It was a complete overhaul of the old system.
We finally had a system that could process, organize, and ship our products efficiently and accurately.
We stayed with this platform for a year and a half. It was a great platform and we learned a lot from it.
gsFiresite was born from every lesson learned from the old system and the 13 years I have been in ecommerce firearms sales.
This platform is tailor-made for the firearms ecommerce market and built robust enough to scale to every FFL dealer in the country.
• Early stage SaaS
• 3 Active Customers
• $300 MRR
• FFL Dealers
• Gun Stores
• Shooting Ranges
• Reach $10k MRR by July 1st
• 200+ Active Users by EOY
• Develop Platform Scaling Processes
• Completely Automate the Marketing Process for Our Customers
Seamless integration with existing POS systems, real-time inventory tracking, and automated stock updates across all sales channels.
Custom-designed templates specifically for FFLs, with integrated e-commerce capabilities and compliance features built-in.
Automated FFL verification, background check integration, and state-specific regulation compliance management.
Email marketing, social media integration, and customer relationship management tools designed for firearm retailers.
• Started Initial Development Go Fiber Framework
• Made the Initial Landing Page for Admin and Customer Websites
• Handled Authentication and User Management/ API Integration
• Initial Orders and Payments Integration
• Initial Inventory Management System with ATF Compliance
• Completed Version 1.0
• Alpha Testing with Tn Arms Company customers
• Brought on Another Dealer as a Subscriber
• Upgraded Client Website to Version 2.0 with much upgraded UI/UX
• Improved Inventory Management System
• Enhanced ATF compliance reporting
• International market expansion
• Processed 400+ customer orders through the platform to shipping
• 1st ATF Compliance Audit on new system ( We did great!)
• Starting Heavy Marketing Campaign( cold emails, blog post, direct outreach)
• Beginning Online Training Add-On Hosting for Firearms Training & Related Instruction